The assistant

"I won't know how." That is the sentence that makes people give up, and it is the only real question.

The assistant answers it: it takes you by the hand on the first day, and lets go the moment you no longer need it.

One question at a time. Not a dashboard with forty buttons. It asks you one thing, you answer, it moves to the next.

In the order a site gets built. The menu first — the plan of your site, the one that decides everything else. Then the text, the images, the backgrounds, the layout.

You stop whenever you like. You come back the next day and it puts you back where you were. Nothing is lost, nothing has to be started again.

And it lets you go. As soon as you feel at ease, a link takes you out of the assistant and opens the full editor. Nobody is holding you: it is your site.