You show someone round a house they have just bought starting with the living room, not the fuse box. Same principle here.
You are not about to read a manual. You are going to see what your site contains — in the order you will need it.
Nothing is locked, nothing costs extra. Everything that follows is already in your WAOU the day you install it.
Day one — the assistant guides you: menu, text, images, backgrounds. A site on its feet without knowing a thing.
You take over — free layout, phone version, galleries, fonts, search. You compose.
You go further — forms that take payment, members, mailings, shop, print workshop, languages.